IBN Group

A freelance build with one rule: beautiful, animated, and still 100/100 on PageSpeed Insights. Next.js, GSAP and MDX, so editors never need a deploy.

Overview

Built and shipped for IBN Group as a freelance engagement. It scores 100/100 on PageSpeed Insights, with a performance budget enforced throughout, GSAP animation, and MDX-based content so editorial changes don't require a code deploy.

Problem

Placeholder — describe the client's starting point: what they had before, what was slow or hard to maintain, and what the key constraints were (timeline, CMS requirement, brand guidelines).

Solution

Placeholder — describe the technical decisions: why Next.js was chosen, how GSAP animations were implemented without blocking the main thread, how MDX was structured for content editors, and what specifically drove the 100/100 score (image optimisation, font loading, bundle analysis, etc.).

Outcome

Placeholder — describe the delivered result: live URL, Lighthouse scores (all categories), any measurable client impact such as reduced bounce rate or improved lead conversion.